Updated (2/13/2019, 11:40 a.m.) with comments from the U.S. Administration of Education.
Dagny Zhu, an ophthalmologist in Los Angeles and an Instagram influencer, is one of abounding who accept acclimated their Instagram accounts to appetite acceptance to download the myStudentAid app from the U.S. Apprenticeship Department.
Despite the achievability of chargeless money, some -to-be and accustomed academy acceptance don’t ample out the form, accustomed as the Fafsa. The action can be ambagious and lengthy. But in a social-media-savvy move, the U.S. Administration of Apprenticeship has teamed up with Instagram influencers and academy bloggers to alert added acceptance to apply, with the hashtag #ButFirstFAFSA.
“The administration recognizes that we accept to accommodated acceptance area they are to advice them ability their educational goals,” said Liz Hill, an Apprenticeship Administration spokeswoman, in a accounting statement. “That’s absolutely what the #ButFirstFAFSA attack is all about.”
About 1,000 posts backpack the hashtag, and are apparent with #ad and #sponsored to appearance that an influencer was paid to broadcast the content. Most images affection animated adolescent women — assuming in advanced of their university, bubbler coffee, annual a book.
The New Generation of Acceptance
“Fantasizing about accepting into your dream school? But first, FAFSA,” reads one photo explanation from Dagny Zhu, an ophthalmologist and influencer in Los Angeles. “Getting accustomed to Harvard Med was an abrupt dream appear accurate for me. But advancing from a low-income, public-school upbringing, I had no abstraction how I would be able to allow a private-school education.”
Zhu, who has about 30,000 followers, abutting the attack afterwards she was contacted by The Gramlist, a belvedere that connects brands (and now the federal government) to influencers. She beneath to accompaniment how abundant she had been paid per post, but said that the advantage varies, depending on the account.
“The Gramlist apparently begin me on Instagram and begin that I had a afterward of mostly high-school or academy acceptance activity into medicine,” she said, abacus that she had not interacted with the Apprenticeship Administration directly.
Influencers were asked to abbey several altered posts and articulation to the Fafsa website from their profile. Influencers in fashion, fitness, and anesthetic were approached with agnate offers.
The captions all backpack an alarming tone: Attending academy was a dream for the bloggers, fabricated accessible with federal banking aid.
“As a first-generation immigrant, I would not be area I am today after banking aid,” says addition of Zhu’s captions. There were no guidelines on what to column or caption, Zhu said, but she was asked vaguely to “share annihilation from a nontraditional point of view.”
“As a first-generation immigrant, I would not be area I am today after banking aid.”
According to the National Academy Access Network’s Fafsa tracker, alone 38 percent of high-school seniors accept submitted a Fafsa anatomy so far. The borderline is June 30, 2020, for abutting year’s aid cycle.
Every year the administration opens a attack to advance its student-aid offerings. Like its predecessors, #ButFirstFAFSA encourages acceptance to ample out the online application.
This year’s focus is on the new myStudentAid adaptable app, a apparatus that allows families to book the Fafsa on their phones. As of February 11, the administration said, the adaptable app had been downloaded added than 520,000 times.
Clarification (2/12/2019, 4:19 p.m.): A antecedent adaptation of this commodity declared that the borderline to ample out the Free Appliance for Federal Student Aid anatomy is June 30 for abutting year’s aid cycle. The borderline is June 30, 2020.
Follow Terry Nguyen on Twitter at @terrygtnguyen, or email her at firstname.lastname@example.org.
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